Vital at Springbrook Apartments

A logo and signage system for a new apartment community outside of Knoxville, TN. Contrasting type weights and styles establish a clear visual hierarchy, while a warm palette of teals and ivory creates a welcoming tone. The result is a brand that feels grounded, approachable, and tailored to residents seeking modern comfort and connection.

The challenge: to create an identity that felt less like corporate housing and more like home—friendly, fresh, and rooted in community.