Brand Redesign
JDAVIS Brand Overhaul
JDAVIS Architects needed a refreshed visual identity to bring cohesion and sophistication to their firm materials, including project sheets, profiles, business cards, brochures, presentations, and staff resumes. Their existing design relied on an outdated color palette and generic graphics that lacked the polish expected from a leading architecture firm.
The challenge: to modernize the brand with a restrained editorial design—swapping out dated elements for bold typography, spacious layouts, and a refined visual system that quietly supports and elevates the firm’s architectural work.
“I had the distinct pleasure of working with Kristen Fitzpatrick in a freelance capacity during my tenure as Director of Marketing at JDavis Architects. Over the course of our collaboration, Kristen led a comprehensive overhaul of our brand—bringing a fresh, modern, and highly intentional visual identity to life that resonated deeply with both internal stakeholders and external audiences.
Her ability to distill complex ideas into compelling visual narratives is unmatched. She approaches each project with a rare blend of creativity, strategic vision, and disciplined execution, always delivering solutions that are not only beautiful but deeply aligned with the firm’s values and goals.”
Ben Aycock, JDAVIS Architects