Brand Identity & Web Design
Finer Point Consulting
Led by a professional editor with 20+ years of expertise, Finer Point Consulting helps rising seniors navigate the high-stakes college admissions process with standout personal essays. Based in a competitive market, the client needed a strong brand identity and a compelling website that would appeal to both students and their parents.
The challenge: to position the client as a witty but approachable expert who could turn a stressful experience into a creative and empowering one.
“I’ve had the distinct pleasure of working with Krissy on diverse design projects through the years. I am in awe of her creativity and diplomacy, but more than that, working with Krissy is just plain fun. She brings an openness, empowering sense of collaboration, and, most of all, a fantastic wit to the professional process. Her work perfectly conveys the client’s vision for the project while maintaining her distinctive clean and modern aesthetic. Last but not least, she is masterful with her palettes, telling a gorgeous story with color time and time again.”
Jenny Moles, Finer Point Consulting